Thinking about design thinking
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
By: Gina Boedeker
Gathering market insights doesn’t have to be hard and it doesn’t have to break the bank.
By: Gina Boedeker
Focus groups are one of the most effective ways to hear directly from your customers, in their voices, about what they think about the product or service your company offers.
By : Gina Boedeker
Before conducting market research, you should have an idea of what you want to know from your market.
By: Alicia Brady
You’re a program manager or product developer seeking feedback on a product in development.
By: Gina Boedeker
I recently went into a late Friday afternoon Zoom call with a company I work with and breezily said, “Happy Friday! How are you guys all doing?” To which one of the clients responded “Still recovering from what you sent me earlier.”
By: Gina Boedeker
Today, I had a conversation with a potential client where I ended the conversation like this: “Technically, yes, you could hire our team to do this project. However, I think there are better, more efficient, and less expensive ways for you to get that
By: Lauren Cubell
Every year, students of all ages must determine how to best fill their summer vacation time. This summer, as a college student, I found myself in a different position than in previous years as I considered how I wanted to spend my time. While I had
By: Penina Braffman
With summer in full swing, I still get that “school’s out, sun’s out!” sense of euphoria, even as an adult whose work schedule doesn’t vary that much in the summer months. That, combined with the feeling like the pandemic is in the rearview mirror
As we are rounding the corner closing in on the end of 2020, this is obviously a year we will never forget. With the onset of COVID-19, our lives were thrown into a complete tailspin, and we’ve all faced challenges we never could have imagined. From working remotely, to homeschooling, to distancing from family and … Read more