Can Your List Give You the Results You Want?

There are two questions that have to be asked at the outset of every qualitative and quantitative study you conduct.

  1. How big is my audience list?
  2. What’s the quality of the list I’m utilizing?

In this short video I share why these questions are so important to ask, and what I learned early on my career when I didn’t do so.

I hope you find this helpful!

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