After 15 years working in educational publishing and ed-tech, I did something today I have never done. I was the acting principal at a public elementary and middle school in Jersey City through the “Principal for the Day” community program that pairs business owners in the area with local schools. The principal I was paired … Read more
As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email to introduce myself, set up a time to speak with them to give them more detailed information about our products, and share … Read more
Every single project gives you the opportunity to learn. From the benefit of hindsight, you can implement ways to improve your processes for the benefit of your *next* projects by openly sharing as a team what worked, what didn’t work, and what you wish you would have known to have done things differently. Retrospectives are … Read more
When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you’re doing this well and critically listening to the feedback you receive from the market at some point … Read more
I’ve launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There’s one very simple reason that I’m willing to build a company around this: it works. Data, not surprisingly, supports this. McKinsey and Company published that 70% of buying experiences are … Read more