Our last blog post listed 5 common reasons customers drop their ed tech products that surface when we conduct Win/Loss interviews. Below is the rest of the list we promised in the last post:
Implementation and Integration:
- Difficulty integrating the product with existing systems or workflows
- The implementation process is perceived as too complex or resource-intensive
Trust and Security:
- Concerns about the security and privacy of data (we hear this less with well-established, large companies)
- Lack of trust in a vendor’s reliability or stability (newer ed tech companies face this more)
Product Delivery:
- Issues with delays; what was promised didn’t come in the timeframe expected/needed
Market/Industry Factors:
- Changes in the market that affect the relevance or necessity of the product
- Not aligning to standards in a way that’s required
Internal Factors:
- Budget constraints
Lack of Awareness/Education:
- Customers aren’t fully aware of the product’s benefits or how to use it effectively
- Insufficient training or resources to understand and implement properly
There are a lot of reasons that customers decide to adopt or drop a product. Asking directly is the best way to get this information in real time, helping you determine whether changes to your product or service are needed or if outside influences are having an impact.