If you are looking for a trusted market research partner and you’re not sure how to best source companies that specialize in this area, below is a list of questions to consider when interviewing potential partners.
Company Background/Experience:
– Can you provide an overview of your company and your history in the market research/insights and learning products space?
– How many years experience do you have?
– Can you provide examples of similar projects you’ve completed?
Research Methodologies:
– What research methodologies do you use most frequently?
– What would you recommend based on our needs?
– How do you ensure accuracy and reliability of your data?
– What kind of tools do you employ in your research process?
Sample and Data Collection:
– How do you source respondents?
– How do you ensure a representative sample?
– Can you discuss procedures for maintaining confidentiality and data security?
Customization and Flexibility:
– How do you tailor your research approach to meet the specific needs of a project or client?
– Can you adapt your methods if we have a particular requirement or constraints?
– How do you incorporate client feedback and input during the research process?
Reporting and Deliverables:
– What types of deliverables can we expect (e.g. detailed reports, presentations, dashboards)?
– Can you provide samples of your reports or deliverables from previous projects?
– How do you ensure your findings are actionable and aligned with our business objectives?
– Do you offer support in interpreting the results and developing strategies based on your findings?
Timeline and Communication:
– What is your typical timeframe for a project similar to ours?
– How do you handle project management and ensure timely delivery of results?
– Who will be our main point of contact and how often can we expect updates on the progress?
– How do you manage changes and unexpected issues that arise during a project?
Cost and Budget:
– What is your process for estimating projects?
– What factors influence the cost of a research project?
– Are there additional costs we should be aware of?
Client References and Case Studies:
– Can you provide references from previous clients who had similar needs to ours?
– Do you have any case studies or success stories that demonstrate the impact of your research?
– Have you worked with companies in our industry and of a similar size?
Experience and Team:
– Who will be the key team members working on our project and what are their qualifications?
– What kind of training and experience does your team have?
While an interview will not include *all* of these questions, by asking about a company’s capabilities, methodologies, and fit for your company/project you will hopefully find a partner that you can trust.